Art buyers trade show question, wholesale publisher

Hello,

Need a little advice. My company is relatively new to the fine art publishing world; and are going to be attending our first major 'art buyers' trade show soon.

We sell originals, open edition iris giclees, limited edition giclees and a few open edition lithos. We deal in unique art not usually found in the US but would certainly have broad appeal to 'upscale' galleries and collectors.

We have a concept in regard to pricing that needs to be confirmed... We will put a Suggested-Retail-Price on each piece at the show. The buyer will assume that they would pay 50% of this SRP. Is that correct? Does anyone do it differently?

Any other 'first timer' tips you'd be willing to divulge would be greatly appreciated.

Regards....TIA

Borris Kelov

As someone starting up a new company in the UK that sounds nearly identical... our wholesale prices are 50% of what we'd expect retail to be. But we don't list the suggested retail price, it's up to them what their markup will be and double the wholesale price is usually assumed. So yes, 50% of SRP is common and used by many publishers and wholesalers this side of the big pond.